And not just like, normal-celebrity-who-has-several-million-dollars-in-the-bank-rich. Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after 17 years to . All Right Reserved. The legendary video boasts 79 million views and counting on YouTube. including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. Using a different influencer-marketing pricing model, a little more focused on results, brands might expect to pay somewhere in the $250 to $750 for 1,000 engagements (Digiday/WebFX). -. StartupTalky is top startup media platform for latest startup news, ideas, industry research and reports, inspiring startup stories. Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. She even wants her dad to sign up for one. Full-Year Free Cash Flow (Non-GAAP) Was $11.3 Billion, Up 30%. SHARE THIS ARTICLE. Join Over 30,000+ Marketers Who Read Our Blog, his is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers and the health of people and our planet. Coca-cola . That ownership percentage converted to major cash (estimates put it close to $100 million) whenCoca-Cola purchased the company for $4.1 billion. The campaign featured Lowe and various alter-egosas they tried to convince viewers to ditch cable and upgrade to the satellite TV service. He also linked up withDietCoketo help further theFolds of Honor program. As we wrap up 2021, GOBankingRates is taking a look back at some of the top moments in the year's sports endorsement deals. She is known for signing an 11-year contract worth $55 million with Dior for its signature fragrance- J'adore perfume. Endorsements often work best when they fit the personality of the celebrity, and that proves true in the case of Matthew McConaughey and Lincoln Motor Company. Topics: Celebrity Partnership . ATLANTA-- (BUSINESS WIRE)-- The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019. . In 1900, singer and actress Hilda Clark were featured in Coke's ads (some of which were on tin trays - an early form of practical product promotion) as the 20th century began. In 2006, clothing company St. John was in the middle of an identity crisis, according to the New York Times. Spieth has held his sponsorship deal with Coca-Cola since 2016. But in 2013, he renegotiated, according to a report at the time from Reuters. Late Bloomers:Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life. Shop Pay is an innovative payment solution developed by Shopify. Diet Coke vs. Looking at total company revenue, Pepsi is larger. Also be sure to check out these blogs our team wrote on how to best work with celebrities! Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? Great! Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. Policy. The German shoe company agreed to pay the runner $10 million a year. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. Next, complete checkout for full access to StartupTalky. But the most intriguing thing is, a large fraction of their income comes from the brands they endorse. One of the richest athletes in the world, the LeBron James sponsors portfolio is impressive. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. And according to the star, it's not just a business move. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'b41e6ff7-0bb2-4179-a39b-0be6c2505481', {"useNewLoader":"true","region":"na1"}); Of course you've seen lovableand seemingly agelessAniston in an ad for Smart Water. When Brad Pitt signed a deal with Chanel No. Morgan has partnered with the brand for the majority of her career as she became thefirst female footballerto be sponsored by the company in 2011. Success! Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. After investing a reported $1.5 million dollars in the company in 2010, Madonnawent so far as to say that she drank Vita Cocoevery single dayon her tour. The partnership was paired with the brands Spark campaign, which worked to give teens a platform to express their creativity through music and film. While the partnership on its own was enough for the Toronto-based rapper to want to work with Sprite, the campaign aimed at helping young artists enticed Drake even more. Jennifer Aniston rose to fame as a cast member of "Friends" more than 20 years ago, but she's still one of the highest-grossing actresses in the country. Coca-Cola was only served as a fountain drink until 1899 when Candler sold the U.S. bottling rights to Benjamin F. Thomas and Joseph B. Whitehead for $1. Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. The association between the basketball player and the insurance companybeganin 2012,andhas spawned several other concepts. ATLANTA-- (BUSINESS WIRE)-- Building on the award-winning "Coke Side of Life" campaign, The Coca-Cola Company today invites the billions of people around the world who love to pause and refresh themselves with a Coke to "Open Happiness" and continue to enjoy one of life's simple pleasures. Coca-Colacontinues to put their money where their mouth is as they have ferventlybacked the USWNTand thrown their support behind the women in the red, white, and blue. Taylor Swift | Celebrity endorsement. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role inFriends (which has remained a hugely popular series especially after being added to Netflix),Jenn's ads for the company are cute and likable. Sofia Vergara is counted among the highest-paid Television actresses who starred in the "Modern Family" show, Sofia Vergara is a vibrant style of endorsing brands. Following the success of 'Share A Coke' campaign which rejuvenated relationships, Coca-Cola India has taken the personalised campaign further with #SayItWithCoke. Which is a BIG WIN for the brand. In Coca-Cola's new ad campaign breaking on TV Monday, actresses Penelope Cruz and Courteney Cox Arquette and singer Mya are featured in their everyday lives acting like "real" people. Posting contests, promo offers, event sponsorship, partnerships, etc. 02:40. While she didnt typically post on her socials about the drink, her sponsored tour and many commercials allowed Taylor to introduce Diet Coke to an entirely new generation of soda drinkers. Add to Wish List. Although the company is three years old, it has since jumped into the spotlight with the investment of the music phenomenon - showing just how powerful celebrities can be to a brand. Key player in the leadership and transformation of Coca-Cola Freestyle, an innovative, connected touch-screen fountain dispenser which allows consumers to . How did Coca-Cola lose $4 billion Coca-Cola VS Cristiano Ronaldo Complete story. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. These two brands dont give an inch as marketers search for every opportunity to get a leg up on the competition. and more. Spieth has highlighted the brand onhissocial mediaas well. The best celebrity endorsers can even become synonymous with multiple brands. According to Playboy, Charlize Theron is near the top of the heap when it comes to getting big checks in exchange for endorsements. Did Ronaldo cost Coca-Cola $4 billion? Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Has the Pandemic Impacted Influence for NBA Draft Prospects? Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. Shah Rukh Khan has the maximum number of endorsements with endorsement deals with 39 brands. Big brands such as Nike, Puma, Coca Cola, Pepsi, McDonald's, Vitamin Water, and etc. 2021 at 7:30 AM 6 minute read . 3. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . Rita Ora has a reported net worth of $30 million in 2023, a . Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. David Beckham signed a lifetime endorsement contract with Adidas worth 160 million in 2003. As you can conclude from its name, it is made up of Coca leaves and Kola nuts, which is a great source of caffeine. There was an unknown error. Radar Online reported at the time that because she assumed shed be teased for the subject matter, she wanted to get as much out of the deal as possible. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Find Out: LaBeouf, Lohan and 16 Other Celebrities Warren Buffett has said he doesn't stress higher education in the hiring process, and yet he went to some of the most prestigious schools in the country. The weekend golfers and tennis players among us know that hitting a ball is no easy feat. Main menu. Jennifer Aniston signed a deal worth $5 million for this endorsement. She became the youngest player to qualify for the USGA Amateur Championship at age 10. In 2016, Timberlake became an investor and the face of Bai flavored water. Similarly, coca-cola must come up with celebrity advertisement and endorsements by selecting different celebrities belonging to different age groups to influence consumers between the age group of . Diet teas, beauty products, and gummy hair vitamins have all made it to her feed, but she was doing endorsements even before she became the pop culture staple she is today. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. More From Your Money: Choose a high-interest saving, checking, CD, or investing account from our list of top banks to start saving today. In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. 5 fragrance. We believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. Chris Paul not only starredin State Farm commercials, he also starred as a fictional twin brother named Cliff Paul who worked as a State Farm agent. The bigger the star, the more it earns through brands. Some athletes also have a massive fanbase that can benefit the brand. Celebrity Endorsement Infographic--Alphabetized.pptx Author: Ashley Lowe Created Date: 20131018064453Z . In 2016, Page Six reported that Selena Gomez returned from a brief hiatus to sign a $10 million deal with designer brand Coach. The Daytona 500 has NASCAR fans excited to tune in and watch their favorite drivers race this Sunday, Feb. 14. In 2003, Justin Timberlakesigned a worldwide marketing deal with McDonald's, all revolvingaround asong: "Im Lovin It." From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. The Muppets. The contract, which features radio spots and TV ads, earned the superstar $26 million. You've successfully signed in. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma . Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. restrictions, which you can review below. Add to Wish List. Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. However, celebrity brand endorsements are very much relevant in China, and practiced throughout many industries. Curtis Jackson, a.k.a. Part of the reason Coach might have been drawn to the singer is Gomezs massive Instagram following of more than 104 million, which earned her the top spot in terms of popularity on the platform two years in a row. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. Top Earners: Richest Actresses of All Time. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). At least that's what he'd like you to believe based on his commercials, which started in 2010 and portray the soft drink asthe liquid muse he uses to write his raps. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. since his days playing Greek rocker (and best uncle ever) Jesse Katsopolis, so her longtime pairing with Weight Watchers, made her hundreds of millions of dollars in profit, featuring Ray Charles singingthe praises, with his portable, plug-in George Foreman Grill, whose partnership with the brand beganin 2013, where hes served as a pitchman since 1998, based on his commercials, which started in 2010, found his lyrics printed on Sprite cans in 2015, a fictional twin brother named Cliff Paul, Paul is best friends with his State Farm agent, She even wants her dad to sign up for one, Sprint PCS had a mysterious man in a trench coat, served as a global spokesperson from 2002, in a Super Bowl ad for their Shape-Ups line, the commercials were determined to be making false claims, Jell-O hired 37-year-old actor and comedian Bill Cosby, Cosbys first meal in prison will feature the brands pudding, mainly because of her successful endorsement career, In 2012, Irving starred in his first commercial, earned him a parody sketch on Saturday Night Live, https://creativecommons.org/licenses/by-nc/4.0/?ref=chooser-v1. . For a woman who famously seems impervious to the aging process, people were no doubt swayed to try the product. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. Eva Longoria & L'Oreal. As of 2023, Coca-Cola Company has a net worth of approximately $200 billion. This compensation may impact how and where products appear on this site (including, for example, the order in which they appear). Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. Burt Reynolds. These courses are for brand and agency marketers to provide insight into how influencer marketing strategies work, and the best practices and strategies to make them do so. Most notable endorsement: Diet Coke - $26 million. 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. Soon after, Jenner released her Puma Fierce line. $4.95. Copyright 2021 Privacy Policy Subscription Terms Terms of Use Sitemap Site by Artillery, Copyright 2021OpendorsePrivacy PolicySubscription TermsTerms of UseSitemapSite by Artillery. Let's get started! In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. It has a queen-sized bed . From star-studded household names to up-and-comers forging ahead, Coca-Cola has seen a litany of talent sip from their iconic glass bottles. Some of these do not make any from the movies or shows but only through brand endorsements. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. When Danica Patrick first emerged on the auto racing scene, she was something of a noveltyand that's exactly what appealed to the website domain brokers at GoDaddy. Holly Hunt. ENDORSEMENT Celebrity endorsement is just a channel: Companies must realize that having a celebrity Coca-Cola's holiday campaign this year focuses once again on the arrival of Santa. We've established a portfolio of drinks that are best positioned to grow in an ever-changing marketplace. Its renewed partnership until at least 2032 . From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . We all have to hydrate. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. The World Cup andOlympicchampion is extremely familiarCoca-Cola. Photo Credit: Christian Anguiano/Bodyarmor. She has endorsed Apple, CoverGirl, Keds, and Coca-Cola. distribution partner, email us at According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. He raked in eight figures by placing endorsements on his shorts, caps and robe. The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. The list includes pop stars Katy Perry and Becky G, as well as Diplo, Max Martin and Juicy J. Spieth has highlighted the brand on his social media as well. And celebrities are paid insanely by the most prominent brands. Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. July 26, 2021 July 26, . With a net worth of $12 million, shes not one of the richest female athletes in the world yet. In 2004, Jackson signed a deal with Vitaminwater's parent company, which landed him a minority stake in the business. The stake he took in the company was a smart move for the musician as he made quite a bit of money for his share in the company when Coca-Cola purchased it in 2007. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising.