Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. Your California Privacy Rights. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' "There's something there for everyone. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. Follow Facebook.com/CosmoBeauty. Her and RuPaul's creamy version puts the best of both worlds into a single buildable shade, which Roncal says "look natural but slightly like you could see from outer space." "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. We are trying out Willam's new line of makeup Coverboy. Evan Ross Katz. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. There's a lot of fun there, too.". Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. See more ideas about james charles, covergirl, makeup. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. Jamess selection may be a reflection of that change. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. One of the makeup industrys largest brands took a big step forward on Tuesday. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. I can't wait to see where this opportunity takes him! He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. Science Monitor has expired. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. "Their main target is to eliminate any and all moral standards. You do you, yknow?". To enjoy our website, you'll need to enable JavaScript in your web browser. Don't just take my word for it though. Already a subscriber? "James Charles is no exception. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. Their prices range from $10 to $18. "We were always cheering each other on from the sidelines." From everyday glam to eye looks that are packed with color, the social star can do it all. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. coverboy makeup name change. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. You may be able to find the same content in another format, or you may be able to find more information, at their web site. At the age of 17, Charles is breaking boundaries and doing it in style. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). He might not be a household name just yet, but something tells me that he will be soon. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. Sometimes, we call things boring simply because they lie outside the box we are currently in.. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? I love being extra pic.twitter.com/7Qu1yu8U2P. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." "It just feels like something you want to wear.". So its not surprising that its male cosmetics at this point.. Jaleesa M. Jones . All the Weird Areas You Can Get Injectables. Its only 12 and today has already been so crazy. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. James, who first earned. Makeup artist James Charles is making history. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. CoverBoy! The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. A weekly digest of Monitor views and insightful commentary on major events. Charles is an aspiring makeup artist from New York, who has amassed more . Willam wears Coverboy Glitter Jelly in Roller Rink. Covergirl. Start here with our favorite contouring palettes for highlighting and sculpting. CoverGirl announced its newest spokesperson is actually a cover boy. The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. Each of them contains just enough glitter to give them a wet-looking finish, but not so much that they're uncomfortable to wear. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. According to Huffington Post, it was only a year ago that Charles started his Instagram page. "If you put [on] just a little, it will enhance the beauty of your eyes.". "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. If you're a sucker for glitter and a snatched beat, I can almost guarantee COVERBOY is about to become your go-to brand for all things glam, so let's all take a minute to thank Willam for blessing us with this range: Thank you, thank you, thank you. Get stories that empower and uplift daily. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. 2023 BDG Media, Inc. All rights reserved. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. I could look at this all day long and not get bored. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! The Monitor is a peculiar little publication thats hard for the world to figure out. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. CoverGirl is giving gender stereotypes a much-needed makeover. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. GET THEM HERE! Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. Crypto This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. Do whatever makes you happy." Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. If you need help purchasing a product directly from Allure, go to our FAQ. log out. Who owns Gatorade: Coke or Pepsi? Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. User Agreement and Privacy Policy and Cookie Statement and Once you know yourself and know where your strong points are and how your face works then you use makeup to enhance that," he says. Are gender roles relaxing inthe world of makeup? "Hopefully, itll also help my beard not shine through." Your subscription to retailers. 2023 BDG Media, Inc. All rights reserved. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Gem is magenta pink base with chunky, iridescent octagonal glitters. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? By continuing to browse the site This article includes content provided by Instagram. "I went from coloring books to my face. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? improve functionality and performance. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. IE 11 is not supported. Does Coverboy cover boy? "Just fingers. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. The Best White Eyeliners for Brighter and Bigger Eyes. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. The singer reveals how grueling life was on the road. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. subscription. He couldnt be more excited about the news! Charles expressed his excitement for his new gig on his Instagram and Twitter. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. You read that correctly: The newest CoverGirl is a boy. But never has it featured a man. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. "You owe it to yourself to take the time to discover and have fun. All Rights Reserved. But the relationship goes both ways. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. The TikTok-Viral Dyson Airwrap Is Back in Stock! Stay informed about the latest scientific discoveries & breakthroughs. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. Sep 12, 2019. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. . Follow TODAY.com writer Scott Stump on Twitter. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured.