The name is also reminiscent of similar ride Racer at sister park Kings Island. It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. The Rebels Yell Bourbon was created in 1927 by the Stitzel-Weller Distilling Co., according to the companys website. As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. Someone might need to find something more important to worry about than the name of a roller coaster that doesnt belong to them. I'm not sure why Rebel is less offensive than Rebel Yell. Im sure theyll be hitting the clearance rack soon. But it never did any good. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. In January, 2015, Rebel Yell underwent another re-branding to appeal to a new, younger demographic. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. Weve taken everything you love about our Kentucky Straight Bourbon and distilled it into 100 Proof Bourbon, making it even better. There are about 24,000 bottles in this year's batch. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. Even though I cant think of a past event where anyone was upset or protested, it could happen. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. The rebel yell has also been likened to the scream of a cougar. As a result, to avoid further confusion, we used the names interchangeably throughout this post. Maybe the barrels that didn't make the cut? Now that weve covered the basics, its time to get into the real reason you are here. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. With these changes also brought about a hike in the price. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. Each costs about $27 for a 750mL bottle. Rebel Yell American Whiskey is a uniquewhiskey blend that combines the smooth andsweet taste of our wheated bourbon with thespiciness of a rye. Yep, they did. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! Is Rebel Bourbon good whiskey? Especially for those of us from the south. In his autobiography My Own Story, Bernard Baruch recalls how his father, a former surgeon in the Confederate army, would at the sound of the song "Dixie" jump up and give the rebel yell, no matter where he was: "As soon as the tune started Mother knew what was coming and so did we boys. Warm finish with vanilla and a hint of black stone fruit. The original recipe for Rebel Yell Bourbon was introduced in 1849 at the Stitzel-Weller distillery, known for using wheat in replacement of rye in the mashbill. Cookie Notice Yep, they did. Disgusted with the name change. The Rebel Yell brand is currently produced at the Luxco distillery. Rebel 100 Kentucky Straight Bourbon Whiskey is a 100-proof wheated bonded style bourbon that retails for about $20 for a 750mL bottle. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. For most of its existence, Luxco was a non-distillery producer or NDP which meant they did not own a distillery. And its got a bit of an edge, thanks to the addition of the Confederate flag. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. Thank you. Confederate Defeat Re-examined". Wed pool our money, and this guys brother would grab a cheapbottle of whiskey for us. But again, I was never personally offended and never knew anyone who was. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. Yes, but the brand is now just Rebel Bourbon, the whiskey inside the bottle is still the same. "Rebel Yell will always be Rebel Yell. This may be one of the most underappreciated wheated bourbons available. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. sberto 2 yr. ago It's up to the distributor in your state. Weller. New packaging will be available nationally starting January 2015 in the 750mL bottle, followed by the 1.75L bottle rolling out in March 2015. "Who Whipped Whom? Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. The whiskey is made from a mash bill of corn, rye, and barley. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. From the Lux Row website: "Aged in charred oak barrels . Founder of CoasterCritic.com. The Lux Row Distillery is moderately sized compared to the big boys throughout the state. However, in 2020 the rebranding effort went to removing Yell from the bottle. 17. Irish Distillers recently announced the Something went wrong. I was in the first graduating class of a new high school in the far south end of town. The Lux Row Distillery filled its first barrel three years later, in January 2018. The distillery is located in Bardstown, a town known for its bourbon heritage. Rebel Yell Has a Cool New Look and Two New Bourbons, Get the latest whiskey news and reviews to your inbox, recent news from Luxco, the brands owner, Whiskey Review: Watershed Barrel Strength Straight Rye Whiskey, Whiskey Review: Square 6 High Rye Whiskey, The Epicurean Adds Amarone Finish Edition To Wood Series Bottlings, Whiskey Review: Pursuit United Oak Collection Blended Straight Rye Whiskey, Whiskey Review: Redwood Empire Grizzly Beast Batch 2, Kentucky Derby Museums Secretariat Bourbon Box Set Available In A Lottery, Whiskey Review: Laws Whiskey House Cognac Cask Finished Bourbon Batch 2, Walsh Whiskey Releases The Irishman Vintage Cask 2023 Edition, Whiskey Review: Hard Truth Distilling Caramel Malt Sweet Mash Rye Whiskey, Midleton Very Rare Launches 2023 Irish Whiskey Vintage. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. McDonald, F., (1978), "The Ethnic Factor in Alabama History: A Neglected Dimension". So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. They considered the chances that someone would be upset by a name with ties to a Confederacy battle cry. Has something happened to them, or is my state just not able to get it anymore. The yell has often been linked to Native American cries. "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. The Luxco distillery is located in Louisville, Kentucky. Aaron joined the drinks industry in 2013. Awww poor baby. Mother would catch him by the coattails and plead, 'Shush, Doctor, shush'. Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. Sharp. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Stan Freberg began his comedy recording of "The Yellow Rose of Texas" with his version of the rebel yell. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. The brand was established after Prohibition in the 1940's. Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. The sound of the yell has been the subject of much discussion. The standard price of Rebel Yell used to be right around the $12 mark. Just like the Big Lot Stunt Coaster is still Italian Job, the Crypt is still Tomb Raider, Drop Tower is still Drop Zone, the Racer75 will always be THE REBEL YELL! BrokeCal, Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. Rebel Yell is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. NGL the name was off putting and should have been changed decades ago. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. Im only speaking for myself and the people I encountered. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. And of course 'Racer' refers to its ride design featuring two tracks where trains race each other throughout its hilly course. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Rebel Yell marketing support will increase by223% in 2015 vs. 2014 to help support thenew packaging and innovation launches. We live in an era in which some people are always going to find fault with something that isnt politically correct. For the best. Despite the fact that Luxco now produces its own distillery, Rebel Yell appears to be produced by Heaven Hill because the label on the spirit claims it is bottled for. NOTHING was wrong with its name! Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . So OK, change the name. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. But for a while, it was common knowledge the main supplier was Heaven Hill. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. This change has been made at the request of Luxco, which renamed its Bourbon brand Rebel Yell. This change is still in effect on store shelves. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Today, were back with a whiskey that many of us likely enjoyed in high school or college, especially those hailing from southern states. Do you wish theyd keep the name. With the updated packaging,now is the perfect time to capitalize on thismomentum. Rebel Yell is a bourbon that lends itself better to throwing away than drinking. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. We had a fantastic time but renaming an icon like this should be done with more concern for the memories of those who grew up with those icons. On this Wikipedia the language links are at the top of the page across from the article title. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. Add a couple of ice cubes or pour it into a cocktail as a base spirit bourbon, and you may have yourself a genuine deal. One of the earliest accounts of the yell comes from the First Battle of Manassas (Bull Run) during then Brig. The offering has gained a lot of media attention, being named Worlds Best Single Barrel and Best Kentucky Single Barrel of 2020 by Whisky Magazine and Whisky Advocates 2017 Top 20 list at No. While he had no prior knowledge of whiskey, he did have some experience. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! Must go buy out the shelf of Yells now!!! Not sure why it shows the old one on mobile. Sometime around 1950, Charles R. Farnsley (former Louisville mayor) had the idea to create the "Rebel Yell" brand to celebrate the 100th anniversary of Weller bourbon. Partners & Sponsors NDPs dont often disclose the source whiskey for their brands. He recounts the story of an old Confederate veteran invited to speak before a ladies' society dinner. Barrels were most likely transferred to the Luxco facility, where they were bottled and shipped to market. The whiskey is aged in charred oak barrels for four years before being bottled. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' When compared to the lineup of other wheated bourbons, that price is hard to beat. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. Rebel Yell Single Barrel 2017 Release. Risk takers, rule breakers and noise makersunite. This nose is sweet and much more grain forward in its aromas. Lets take a look at how much a bottle of Rebel Bourbon will cost you. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. Maybe next time I'll have to make my sarcasm more evident!!! The yell has also been described as similar to Native American cries. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. These new packaging and name changes now provide a more consistent and cohesive brand family lineup at retail. It is high-proof and made from corn. Shoddy_Ad7511 6 mo. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. In 1984, the brand enjoyed nationwide distribution on the back of the Billy Idol song, which according to legend was about a rowdy night fueled by Rebel Yell Bourbon. Everclear is a well-known brand of neutral grain spirit manufactured byLuxco. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. Rebel Yell is now distilled and aged at the new Luxco distillery in Bardstown, Kentucky. It's those quiet rebels you really have to worry about. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. Honestly, at first, I thought more about the Billy Idol song. Color: 1.3/2.0 on the color scale (russet muscat) Price: $60-70. It wont be undone but it was a mistake to change the name of an icon! In addition to the flagship Rebel Bourbon, there are multiple line extensions to the Rebel Yell bourbon family. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. To me it was just a name given to a coaster, devoid of any historical or political significance. The brand was meant to celebrate the 100 year anniversary of the original Weller company. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. The name Rebel Yell recalls the Confederacys armed forces during the Civil War. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. ago One is softer DonutBourbon 6 mo. Award-winning Rebel Yell bourbon dates back to 1849. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. The companys portfolio includes a wide variety of brands, including Rebel Yell, Evan Williams, Pearl Vodka, and Everclear. To be truthful, this kinda pisses me off. It started with a new bottle design and a new marketing campaign. Our traditional 80 proof Rebel Yell is an approachable bourbon, softer on the palate than the new 100 proof Rebel Yell, which brings a bit more bite in the finish, said head distiller John Rempe. So the arguments that this is another move to erase history arent accurate in my opinion. By adding the new capsule closure with hints of silver and updating the label with bolder lettering, the new Rebel Yell look aligns with the brand attitude, said Eric Winter, whiskey brand manager at Luxco, in a prepared statement. The company would eventually break up in 1972. Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. I like Rebel Bourbon a lot better at the $13 price point than $18. The brand was created to commemorate the 100th anniversary of the Stitzel-Weller distillery in Louisville, Kentucky, by Charles R. Farnsley, the former mayor of Louisville. While the connection to the Civil War was obvious, the name never bothered me. First Name Last Name Email Zip Code The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. And lets be honest, thats all you can really ask for when buying a $15 bottle of bourbon. Hes teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. The phrase you get what you pay for applies quite well to Rebel Bourbon. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Perhaps as a result, availability is limited, and prices may vary. New packaging will beavailable nationally starting January 2015 inthe 750mL bottle, followed by the 1.75L bottlerolling out in March 2015. However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. Rebel Yell went through a rebranding effort which brought about a couple changes. The original name of the company was W.L. It just felt like another local reference, but not a celebration of the Confederacy. Even though you can definitely find some on Kings Dominions Facebook page. The whiskey inside the bottle stayed the same, but the bottle itself and its name were reimagined. It might not be an everyday sipper. Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. Waitis that name potentially offensive? Recently, we reviewed Kentucky Deluxe, but we needed a little hiatus before hopping back on the wagon of bottom shelf whiskey. These bottles may appeal to those looking for a private-label wheated bourbon experience. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Luxco was a relatively small NDP and rectifier. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). All bourbon will have at least 51% corn. My favorite coasters are B&M hypers and gigas. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). Check out what we are up to! The finish is long, warm and interesting in that a touch of spiciness, not present in the palette, comes into play. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying.