Sponsorship brings so much more than a logo on a car . evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal Download this 100 percentage editable presentation and get access to our highly . From NASCAR, to Club Racing, to go-karting. Disagree 0.87%. By getting your name into the press, your message is spread further than your existing audience. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. w$ 4iw*\xKLZwI[}K|=Q|>W`! This is a more simple document that tells your story. It is in that follow-up meeting, also known as a discovery session, that you and the sponsor will be discussing your sponsor's needs and how a sponsorship of your event could help meet them. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Whenever you create a sponsorship proposal, it must be written in such a way that it attracts the potential sponsor. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. Using these pre-formatted samples will save a lot of your time and effort. Expand awareness of their product? Once you get the sponsorship agreement wrapped up, the real work has only begun. Drag racing is a sport that needs a lot of money to support it. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . Make sure you only provide brief details of everything in the cover letter. 5 0 obj This clean sponsorship proposal design fits all kinds of projects. If you have questions you think other race directors may know the answers to, or just want to chat about Gridlife Events are doing a fantastic job with live video and media, but its still minor in the grand scheme of a network televised event. Dont just approach motorsport press for coverage. Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . Having Pearson Racing as spokespeople for your corporation and products/services. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! This is why: Keeping that in mind, if it comes down to a price negotiation, your first instinct should be to try to increase sponsorship than dropping your sponsorship price. Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. In exchange anyone who donates gets their name on the car for the event. That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. Available on your favorite podcast player. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. 0000054541 00000 n Edit your sponsorship agreement team online. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. 2011 team racing sponsorship proposal our desire. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. Group outing packages can be set up for larger groups from your business or organization. endstream endobj 73 0 obj <>stream No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. In return, the racer gives the organization publicity and extras, such as personal appearances. And with that, extraordinarily expensive (Hundreds of thousands PER weekend) to compete in with any shred of competitiveness. "What does my event have to offer to potential sponsors?". Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. People love to talk about themselves so ask questions and chat about them. Philange holds a Bachelor of Arts in print journalism from American University and a Master of Arts in communication, culture and technology from Georgetown University. Talk to mechanics, auto shops or dealerships. This way both the parties enter into a sponsorship contract or sponsorship agreement. Step 2: Write a two to three paragraph of your opportunity. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. All forms provided by US Legal Forms, the nations leading legal forms publisher. Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. People regularly contact him asking for free parts in exchange for running a couple stickers. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. % The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. Not all benefits will be relevant to every business. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Strongly Disagree 0.44%. Sponsorship Benefits A&S Racing offers an exciting opportunity in motorsports sponsorship at a mere fraction of the cost of sponsorship in the major pro racing series like NASCAR, Champ Car or the IRL. 10+ Automotive Sponsorship Proposal Samples 1. Thank the letter reader for his or her time and include all of your contact information. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Do your posts get engagement? $ 15K . Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. This is how you present yourself as a racing driver and show your value to potential sponsors. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Type an introductory letter, addressing it to the person in charge of the organization. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. You need to show up to a potential sponsor with a persuasive, well thought out plan. Organize the proposal in sections. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. While it contains loads of feedback to help you create a proposal that gets you noticed, its actually designed to guide you through the process of positioning yourself in a way thats desirable. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. 2. And you can use it to find sponsors for your event through our Sponsor Finder tool. Sign it in a few clicks. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. Instead, provide a general overview, such as "Parts alone last year cost $X.". You now have to deliver on your sponsor's expectations and, if possible, exceed them. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. Your proposal must show depth and that you took the time to understand each sponsor. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. Approach the deal as a win-win for both sides. Sponsorships are not charity. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. Sponsorship announcements throughout race season. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. Ask the sponsor for a specific amount of money. Go in with no agenda, otherwise, itll come across as disingenuous. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . Tell us about it. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event. Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. Bring your own food to Track Days Save money while eating better. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. What is the sponsor trying to get out of a potential sponsorship of your event? Present the benefits you offer clearly and simply. So make it count. *} Are you going to help that business make more sales? In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Make sure you get the details for the decision-maker. The sponsor's eager and you know exactly what they're after. Some of the more common types of sponsorship are: What sponsors look for in any sponsorship is a good return on their investment of time, funds and other resources - what is commonly known as the sponsorship ROI. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. Text of Pravega Racing Sponsorship Proposal. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Do you have a very popular online presence? Our packages range from $1,000 personal sponsors to premier. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. stream Update your sponsor with reports on the work youve been doing for them. In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. Making sure the right type of information is included though does matter. I could not find the sports car of my dreams anywhere. Try and see the positive in every situation. Keep this in mind with everything you do regarding sponsorship. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. stream Racing is an expensive sport that requires investment and sponsorship. Once you have a list of what youll offer, think about the benefit of each the direct impact that thing will have on the business and its goals. To make that happen, you need your initial reach-out to be as concise and to the point as possible. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps Nationally Televised. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. Are your posts in line with the companys current message? Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . How invested will they be in the sponsorship's success. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. Your sponsors would base their decision on how you're going to help them in exchange for their support. In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. This is by far the most useful and engaging type of proposal and the kind the template will help you create. The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. So go the extra mile. Do people regularly gravitate towards you for some reason or other? This all comes down to value. Do you have a special story? uC%q.Nbd VMdkydek/ ZU>~r5pf Want to race with packed stands and screaming fans? :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Itll be the basis for everything you post on social media, how you write race reports, and more. Instagram is a powerful platform for building a following and promoting your racing brand. These details usually include your name and contact details and the name and contact details of the potential sponsor. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Assess whether what you can offer will help them reach their goals in a broad sense. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. For example, if youre outgoing, love fitness, and do a lot of drifting, your presence on social media is going to be very different from someone who is a property developer moving through single-seater racing. It does not mean that it must include false claims or misleading information. So I built it myself-Ferdinand Porsche. Before approaching a sponsor, draft a proposal first. The prototype race car is to be evaluated for its potential as a production item. Do you have a special story? Strongly Agree 78.60%. Share your form with others. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. Work from the outlines you prepared to include all of the important details. The best way to learn about racing sponsorship is to read as much as you can about the subject. 01. The hard work comes into sitting down and going through these steps. Getting a response from your sponsor on your proposal is amazing news. Have a question? Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. So fo ahead, drop them in the comments section below. However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. 19 US Race Calendars to List Your Race On, How to Promote Your Race: Our Ultimate Guide, What types of sponsorship are available for your event, What sponsors look for and how to give it to them, How to identify and approach sponsor candidates, How to successfully negotiate and deliver a sponsorship, Identify sponsors that stand a good chance of responding to your approach, Make the most of your sponsorship assets, by offering the right stuff to the right sponsors, the sponsorship benefits they are looking toprovide and what they may want in return, the timeframes for receiving and replying to sponsorship proposals, Theyhavea well-defined process for accepting and assessing sponsorship proposals, They have resources earmarked for sponsorships, There is a dedicated person on the other end tasked with identifying and developing sponsorship opportunities, Briefly (=2-3 sentences max) introduce yourself and your event, Briefly (=2-3 sentences max) point to what sponsor objectives you think a sponsorship of your event could benefit, End with a request for a follow-up meeting or call to share more details, Going into lengthy discussions of your race or sponsorship proposal before hearing what your sponsor needs (ideally you want to get into this discussion in the follow-up meeting). But remember, a great proposal is about so much more than an attractive design. NHRA/National Dragster. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. The Complete Guide to Motorsport Sponsorship. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. You never know, something. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. It is a document that seeks help from sponsors to help them with their racing careers. The prototype race car is to be evaluated for its potential . Offering hospitality and a TV audience isnt enough. Collect evidence throughout the race season testimonials, statistics, etc. Where can I find sponsorship opportunities? Increase sales? . Neither Agree Nor Disagree 2.18%. Racing is one of the most expensive sports yet the most beneficial to take part in for both athletes and businessmen. Racers will put out an all-call on their social media pages and ask for small amounts at a time. If you dont, it might be worth working with a designer to create this as they work on your proposal. 1. AB-InBev, the parent company reported 54.3 billion in profit during 2012. 1. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. She also has edited and produced online content for those publications. The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. Fast shipping, quality parts. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. To be clear; for every dollar they give you, they want(need?) Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. This deck can help spark conversations that eventually lead to a sponsorship proposal. Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. If you already have a good handle on the different pages/slides youll include and just need help on the design, then a free template will help you get a professional feel without needing to hire a designer.