[76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. However their expectations are plenty. In the UK the first restaurant opened in 1974 and now in the UK stores alone the chain serves 2.5 million customers daily. To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. Introduction [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. How does EasyJet contribute to the UK economy? That resulted in heavy post-tax financial losses of 21.5million in February 2022. Name: Doancan Yksel Premium They contracted to buy 12 brand new 737s from Boeing in 1997. In the sense these parties anticipate many from the organization. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. [25 marks] Henderson, L. Neasham . Table of Contents. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). For example, a stakeholder can be the owner or even the shareholder. [84] In May 2018, EasyJet confirmed that it was very close to achieving the required majority EU27 share ownership and that the UK government will nevertheless continue to consider it as a UK airline. According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. While various amounts held determine their actual control of the business, Premium ACKNOWLEDGEMENT vi (It is) complete nonsense, easyJet CEO Johan Lundgren told Reuters in an interview. Germany [14], EasyJet was featured in the television series Airline, broadcast on ITV (19982007), which followed the airline's operations at London Luton and later at other bases. How does EasyJet create value for the customer? Also the condition of the world economy determines the nature of its marketing policies. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. Lets take a closer look at, Premium Shareholders . First choice brand and increasing customer loyalty. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. But its time that we took responsibility for the effect flying has on the environment. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. Out of the sum, 600 million came from the Covid Corporate Financing Facility provided by the UK government and over 400m was raised from placement of shares. This cookie is set by GDPR Cookie Consent plugin. Total revenue ( million) 2,362.8 1,797.2 31.5%. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Avianca, the characteristics of this category of product. In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Identifying all of a firms stakeholders can be a daunting task. 3. INTRODUCTION vii The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. London Gatwick Airport. [52] In November 2020, EasyJet announced that, due to the pandemic and the lockdowns in many countries, it would scale back its reduced flying schedule to no more than 20 percent of capacity. Customers - they would want cheap flights that are comfortable and safe. It has 29 bases across Europe, the largest being Gatwick. we will get information about EasyJet from the textbook and the Internet. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. Therefore it has to be differentiated with marketing processes. The owner of the business can be role models for the employees. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million By clicking Accept All, you consent to the use of ALL the cookies. Answer (1 of 4): A number of these stakeholders can be Identified. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. March 3, 2023. easyJet is a European airline that uses its cost advantage and favorable network positions in strong markets to deliver low fares and operational efficiency on point-to-point routes, while offering friendly service to customers. Stakeholder analysis, Stakeholder Relationships 1st Business: Nike A stakeholder is someone who holds and interest in the company. These are stakeholders who are directly affected by a project, such as employees. Southwest has an average fleet age of 11.9 years[49] whereas Ryanair's and EasyJet's average fleet ages are just a little over six years each. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. The Holidays business segment sells holiday packages. Airline Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . Easyjet is one of the FTSE250 companies and 3rd largest airlines ranked among 10 IATA listed airlines in terms of passengers carried [Ref.11, 12, FTSE, IATA (2010)]. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Low-cost carrier It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium 3.7.1 Management 11 [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. Return on capital, Premium Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. Customer, Airline Assignment but lacking of traditional service. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. Better Essays. Project management, Steps in Identifying Stakeholders Busboy, Stakeholder analysis Low-cost carrier Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. EasyJet has increased the amount of modern aircraft to Business Model Analysis The judgement that followed reprimanded the airline in April 2007 after it made comments that its aircraft created 30% less pollution per passenger than some of its rivals. Stakeholder Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. It is more suitable for students and ordinary income people. [16] They later closed three of their bases. [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. Figure 1: EasyJet stakeholder map. Ryanair As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. DEVELOPMENT SUGGESTIONS Lecture : Pricing and Costing Business Model Analysis Stakeholder analysis [101], On 15 May 2017, EasyJet announced the conversion of 30 A320neo orders into A321neo aircraft to be used on busier routes. Clarity is important so that the mission statement is understood by all relevant stakeholders of Easyjet Plc Company. This Case Study details the rapid growth of easyJet which started operations in November 1995 from Londons Luton airport. Southwest Airlines. Popular books for Law and Public Services . A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. CSR, credibility, employees' rights and legitimacy during a crisis: a critical analysis of British Airways, WizAir and EasyJet cases - Author: Rasha Kassem, Aly Salama, Chanaka N. Ganepola . Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Undoubtedly one of the key players in this progression was easyJet. US Airways. Easyjet offers a reliable, on-time travel service with value-added features. Low-cost carrier Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. We also use third-party cookies that help us analyze and understand how you use this website. EasyJets Business Model Analysis Its strategy of success entails focusing on the economical strategy. The first strategy is believed to enable EasyJet to attain the student segment of the market and the second one should help to boost brand awareness (Bader 2015). From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. It is more suitable for students and ordinary income people. [53] It also announced its first annual loss during the 25 year history of the company. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. Premium L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. They have expanded massively and now in England there are now over 3300 stores in the UK alone, Premium [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. During the 2000s, the airline adopted a different approach, deciding to make accommodations for unions. Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft. [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. They are widely known with their, Premium Marketing [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. THREATS Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Stakeholder analysis [20], In March 1998, EasyJet purchased a 40% stake in Swiss charter airline TEA Basle for three million Swiss francs. INTRODUCTION The space saved by having smaller galleys allowed for the installation of 156 seats. Easyjet. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Low-cost carrier, WHO ARE YOUR STAKEHOLDERS? In April 1998 EasyJet went online. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. 3.2 Product and services 6 Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. 's total fleet comprises entirely Airbus aircraft. Easyjet stakeholders. EasyJet UK staff would continue to be based in Luton. The cookies is used to store the user consent for the cookies in the category "Necessary". Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. TABLE OF CONTENTS Which two stakeholders will this cause conflict between? Here is a useful summary: Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. Motivational and inspirational Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). Maintaining high customer satisfaction ( low prices and high quality can be pursued together) Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. The cookie is used to store the user consent for the cookies in the category "Analytics". EasyGroup Holdings Ltd (the investment vehicle of the airlines founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). II/ Comparison, Premium EasyJet's biggest shareholder, the . EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. Low-cost carrier, Pestle analysis of Easyjet 3.5.3 Customer support service 10 Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. 1.1 Introduction. 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf This cookie is set by GDPR Cookie Consent plugin. Political Factors